Monday, July 19, 2004

Buried Secret Goes to Far

The Sci Fi channel has, for weeks, been advertising an "unauthorized documentary" [some even called it a "disturbing expose" ] about M. Knight Shyamalan. The story was that M. Knight first cooperated, but then tried to shut it down when producers delved too deeply into his personal life. The documentary advertised that it would present a "buried secret."

I'll be the first to admit that the documentary sounded interesting, but something about it just didn't seem right. My wife speculated, a couple of weeks ago, that M. Knight was probably behind the whole thing... and it turns out she was right.

Today the Sci Fi cable network and parent company NBC Universal acknowledged that the documentary was really part of a "guerrilla marketing" hoax that went too far. It seems that "a number of entertainment journalists..." were left "...grumbling after they were duped..."

I watched the special and it was so obvious that the doc was set -up, that anyone who is upset because they were duped should be upset with himself for being so gullible.

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