Dick Giordano tells a great story that illustrates just that point. If you don't know who Mr. Giordano is, let me simply say, he's one of the legends of comics. In addition to inking all of the best artists of the last 50 years, Dick was also the head honcho of DC Comics [you know, the folks who publish Superman, and Batman], worked with Neal Adams at Continuity Studios, and currently co-owns, with Bob Layton, Future Comics.
Dick had the assignment of pencilling a cover that featured a sexy female super-hero. He turned in the pencils for final approval and received back a note from the editor who shall remain nameless [ *cough* Jim Shooter *cough*]. The note said, "Make her breasts bigger."
Now Dick is known for drawing well-endowed women. He shook his head and went back and re-drew the breasts larger. He sent the artwork back to the editor.
Once again the page was sent back to Dick and this time with a note that simply stated: "MORE BREASTS."
Dick didn't want to disappoint the editor so he sat back down, drew a third breast on the character and sent the page back in. Needless to say, it wasn't returned again.
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